Reimagining the current food system

There are four stages of how we fuel ourselves through food:

1. how you feel before you eat 
2. how you feel whilst eating
3. how you feel right after eating
4. how you feel in years to come

The industrialised food system we’re all currently living in seems to be purely focused on stages 1 and 2; flavour and calories as fast as possible, pumping fat, sugar and salt to satisfy the brain for the short term. The health and wellbeing of people and the planet disregarded.

Recently, it seems there’s two routes we are all led down for nutrition, either: slow, expensive & fresh, OR quick, affordable & accessible. Convenience is often paired with food that is processed, unhealthy and lacking in nutritional value. This is a major influence on the epidemic of obesity, diabetes and other serious, but very preventable, health problems. We believe there's definitely room for improvement.

We want to empower everyone to really value and enjoy their food, growing a little bit more of their own, to feel good across all four stages. No need to crawl to the couch or complain about a ‘food coma’, but  build health for future years. We recommend starting small, (literally) with microgreens, for easy and fast growing highly nutritious greens to supplement your diet.

Great food is more than just ingredients, and we’ve all probably heard of the term ‘eating with our eyes’; food tastes better if it’s presented well. It's an experience that excites the senses. Whether it's the crisp scent of herbs in the air or the bright colours of ripe produce at our fingertips, we feel like we can taste every bite before it even hits our lips.